Ethos, a technology-driven life insurance company, has announced a partnership with Amanda Kloots, a fitness instructor and television host, to promote the importance of life insurance for families. The collaboration aims to simplify the process of obtaining coverage, emphasizing that it is one of the few financial decisions families can control proactively.
Amanda Kloots, who lost her husband Nick Cordero to COVID-19 in 2020, has been an advocate for financial preparedness. In a statement, she highlighted how life insurance provided her family with stability during a difficult time. Ethos offers term life insurance policies that can be applied for online without a medical exam, making it accessible to more people.
The partnership includes a campaign titled 'Take Control of the One Thing You Can,' which encourages families to consider life insurance as a way to protect their loved ones. Ethos has raised over $200 million in funding and is backed by investors like Sequoia Capital and Accel.
