Long-term leasing (LLD) for individuals in Morocco is still a niche market, according to industry experts who spoke at a recent roundtable. The event featured Abdelouahab Ennaciri, president of the Association of Vehicle Importers in Morocco (AIVAM), GrΓ©goire de Saint-Lager, CEO of Mobilize Financial Services, and Tachefine Bekkali, among others.
While LLD is well-established for businesses, its adoption among households remains low. Ennaciri noted that the market is 'still to be built,' citing limited awareness and a lack of tailored offers. De Saint-Lager added that financial services need to adapt to individual needs, such as flexible contracts and lower upfront costs.
The roundtable highlighted that LLD could offer benefits like predictable monthly payments and maintenance included, but challenges include consumer trust and the need for regulatory support. No specific statistics on current adoption rates were provided during the discussion.
