Chinese automaker Chery, which owns the Jaecoo and Omoda brands, has announced plans to establish a research and development (R&D) centre in the United Kingdom. The move is part of the company's broader expansion strategy in Europe.
The new facility will focus on adapting vehicles for local markets, including right-hand drive models and compliance with European regulations. Chery has not yet disclosed the exact location or investment amount, but the centre is expected to create jobs and strengthen the company's presence in the UK.
Chery's UK expansion follows the launch of its Omoda 5 and Jaecoo 7 models in the country. The company has been actively increasing its footprint across Europe, with plans to introduce more models and potentially build a factory in the region.
The announcement comes as Chinese automakers continue to gain market share in Europe, particularly in the electric vehicle segment. Chery's investment underscores the growing trend of Chinese carmakers establishing local operations to better serve European customers.
