Eric Schmid, a senior executive at Tetra Pak International, has been appointed as the new president of Crans-Montana Tourism and Congress (CMTC), according to an announcement dated August 24, 2026. Schmid, who serves as vice president of sales and clients at the global packaging giant, brings extensive business experience to the tourism organization.
In his first public statement, Schmid emphasized the exceptional assets of Crans-Montana, a renowned Swiss alpine resort. "Crans-Montana possède des atouts exceptionnels," he said, highlighting the destination's natural beauty, ski slopes, and conference facilities. His appointment is seen as a strategic move to strengthen the region's position in both leisure and business tourism.
Schmid's dual role at Tetra Pak and CMTC is expected to foster synergies between corporate hospitality and destination management. The CMTC board expressed confidence in his leadership to enhance Crans-Montana's international visibility and attract more high-profile events.
Local stakeholders have welcomed the appointment, noting Schmid's global network and managerial acumen. His tenure begins immediately, with plans to launch new marketing initiatives for the upcoming winter season.
