According to industry reports from 2025-2026, cinema attendance trends show a shift toward experiential outings. A study by the National Association of Theatre Owners (NATO) indicates that 62% of moviegoers now prioritize the overall experience, including amenities like dine-in options and premium formats, over the film itself. This marks a 15% increase from 2020.
Major chains like AMC and CineΜma Gaumont have invested in luxury seating, expanded food menus, and immersive screens (e.g., IMAX and Dolby Cinema). In France, the CNC reported a 12% rise in box office revenue for 2025, driven by premium screenings. However, total attendance remained flat at 180 million tickets sold, suggesting higher spending per visit.
Industry analysts attribute this to changing consumer habits post-pandemic, where social activities are valued. 'People want a night out, not just a movie,' said John Fithian, former NATO president, in a 2025 interview. The trend is particularly strong among 18-34 year-olds, who account for 45% of premium format ticket sales.
