Morocco's automobile market continued its strong growth in 2026, with cumulative sales reaching 152,486 vehicles by the end of July, a 15.7% increase compared to the same period in 2025, according to the Association of Vehicle Importers in Morocco (AIVAM).
The growth was driven by a significant acceleration in electrification. Sales of electric vehicles (EVs) more than doubled, while hybrid vehicles also saw robust gains. This trend aligns with the government's push for sustainable mobility and the expansion of charging infrastructure.
In July alone, new car registrations totaled 21,000 units, up 12% year-on-year. The market's performance has been supported by improved supply chains and the introduction of new models, particularly in the compact and SUV segments.
Industry analysts expect the positive momentum to continue through the second half of the year, with full-year sales projected to exceed 260,000 units, which would represent a record for the Moroccan market.
