Morocco's National Tourist Office (ONMT) has launched a tender for a new generation of the Morocco Pavilion to be featured at seven major international trade fairs, according to an official announcement. The initiative aims to enhance Morocco's brand presence and attract more visitors and investors.
The tender covers the design, construction, and operation of the pavilion at key events including ITB Berlin, IFTM Top Resa in Paris, and World Travel Market in London, among others. The new pavilion is expected to showcase Morocco's tourism assets, cultural heritage, and business opportunities in a modern, immersive format.
ONMT officials stated that the project aligns with the country's strategy to boost tourism arrivals to 26 million by 2030, a goal set under the national tourism roadmap. The tender is open to international and local firms with experience in exhibition design and event management.
The deadline for bid submissions is set for August 15, 2026, with the new pavilion expected to debut at ITB Berlin in March 2027. The initiative is part of broader efforts to modernize Morocco's tourism marketing and infrastructure ahead of the 2030 FIFA World Cup, which Morocco will co-host with Spain and Portugal.
