Morocco's National Tourist Office (ONMT) has announced a redesign of the Morocco Pavilion for major international tourism fairs, aiming to enhance the country's appeal as a travel destination. The initiative, reported on July 16, 2026, focuses on modernizing the pavilion's look and interactive elements.
The new design incorporates digital displays and cultural motifs to showcase Morocco's diverse attractions, from its medinas and mountains to its coastal resorts. ONMT officials stated that the revamp is part of a broader strategy to increase tourist arrivals and compete with other Mediterranean destinations.
No specific fairs or dates were provided in the source, but the move aligns with Morocco's goal to attract 17.5 million tourists by 2026, as per earlier government targets. The pavilion will debut at upcoming events, with details to be confirmed.