The Moroccan National Tourist Office (ONMT) announced the launch of a new generation of the Morocco Pavilion, aimed at enhancing the country's tourism appeal. The initiative was unveiled on July 15, 2026, during a press conference in Rabat.
The revamped pavilion will feature modern design elements and interactive experiences to showcase Morocco's cultural heritage, natural landscapes, and tourism infrastructure. ONMT officials stated that the project is part of a broader strategy to attract 17 million tourists by 2027.
According to ONMT data, Morocco welcomed 14.5 million tourists in 2025, a 10% increase from the previous year. The new pavilion is expected to debut at major international travel fairs starting in September 2026.
